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Dave Waters - Searching Nooks and Crannies

The Business Brew

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The Role of Aspiration in RV Sales

I've been thinking about where on Maslow's hierarchy do you want to play and theoretically where should things trade based on the hierarchy? I don't know, it's just been something I've been messing around in my head with. The more of an aspiration something is over a need, the more cyclical and economically sensitive it tends to be. An RVs is not a luxury product. It offers a reasonably cheap or affordable experience that involves travel.

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