If you’ve ever wondered what goes into making a killer protein bar or starting a business from scratch, this episode is full of tips and stories you’ll definitely want to hear!

Today, we’re jumping into the awesome story of James Oliver, the guy behind Atlas Bars—a brand known for its high-protein, low-sugar snack bars made with super clean ingredients.

James opens up about launching his business right after college because he wanted more freedom and was passionate about making snacks that actually fit his own diet. He talks honestly about the ups and downs he’s faced, like how crucial it is to keep your mindset in check as an entrepreneur and why learning from all kinds of feedback really matters.

We also get into what makes Atlas Bars different from everything else out there—their unique ingredients and their serious focus on quality and health.

Takeaways:

Starting a business often stems from a personal need, as seen with Atlas Bars.
Entrepreneurs must manage their own psychology, balancing freedom with the weight of responsibility.
Sourcing high-quality ingredients globally is crucial for maintaining product integrity and taste.
Customer retention is driven by consistent quality and addressing feedback effectively to improve products.
The landscape of entrepreneurship favors lean operations and technology to maximize efficiency.
Understanding the difference between theoretical knowledge and practical experience is vital for entrepreneurs.

Links referenced in this episode:

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