The ethnic aisle
Akimbo: A Podcast from Seth Godin
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Introduction
Many super markets in the northeast have a goya section that just sells the food of one company. The more you sell per square foot, the more your profit's going to go up. Organizations that stick around stick around cause they're good at sticking around. Go to your supermarket and look who's on the end of that super spot down the aisle. This week it might be valuable at the end of the week.
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