Bridging the Gap: Sales and Marketing Alignment

In this episode of #TheGTMPack podcast, we interview Jon Miller, MarTech Entrepreneur (3 exits), Co-Founder of Marketo and Engagio, board member, keynote speaker based in Silicon Valley, CA.In this conversation, we dig into:💡 Demand Gen vs. Demand Creation: Why modern marketing needs to go beyond attribution and start thinking like B2C.💡 Educate, Entertain, Elevate: How to get executive buy-in for a more modern, brand-led approach.💡 GTM Misalignment: What's really behind the sales and marketing disconnect—and how to fix it.💡 The Future of Growth: AI’s impact on demand gen, async buying trends, building moats, and doing ABM right.& more!#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #CMO