Denise Brosseau: Should we put ourselves in the spotlight?
How To: Thought Leadership
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The Brand Can Only Do What the Brand Can Do
The way that I first found your work was your LinkedIn video course. It is such a perfect introduction for people thinking about thought leadership and the how and the why. That information would not have been communicated to me the same way if it had not been you bringing that message and getting me comfortable with that idea. The brand can only do what the brand can do. And so leaving it to the organization means that they don't have anything that they can really glam on to.
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