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8. Messaging Strategies To Engage Prospects
Practical Prospecting
Intent Data Is Going to Help With Unaware Messages
Unaware messaging is like you're trying to get them to start seeing what the problem is. So I usually have to use data, but not our own data because our data is biased or they're going to think it's biased. And so that's one of the easiest ways to really kind of come up with that unaware messaging. It's not as easy as just sending out bullet point emails saying how you compare to other solutions. You don't have to think as deep.
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