The Importance of Understanding the Hallucination Problem

Today’s guest is Michael Walrath, CEO of Yext. Yext is a unicorn startup with a $2 billion market cap achieved in 2021 and over $300 million yearly revenue. Michael joins us on the program today to talk about the ongoing impact of large language models (LLMs) and knowledge graphs on financial services from the standpoint of marketing and search. Throughout, he and Emerj Senior Editor Matthew DeMello unpack customer experience challenges from hallucinations to best data organization practices for leveraging these emerging technologies. To discover more AI use cases, best practice guides, white papers, frameworks, and more, join Emerj Plus at emerj.com/p1.