Dawn Maloney is a trailblazing professional makeup artist, educator, and business owner transforming the beauty industry since 1997. Founder of MakeupClasses.com and Dawn Till Dusk Cosmetics, Dawn is celebrated for her patent-pending Anatomical Makeup Method™, her new book for artists, and 25+ years working on national TV, fashion, and celebrity sets. Her story is one of grit, innovation, and empowering others—having beat homelessness, single parenthood, and adversity to build a brand that inspires authenticity and resilience.
On this episode we talk about:
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How Dawn built a meaningful beauty career from $4.25/hour to national TV and entrepreneurship
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The power of personal responsibility, discipline, and failing forward in both life and business
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Her revolutionary Anatomical Makeup Method™ for personalized artistry (and her new book)
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The real challenges (and opportunities) of launching and scaling beauty brands in 2025
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Advice for aspiring artists and small business owners—especially women in the beauty sector
Top 3 Takeaways
1. Start small, stay persistent, and always reinvest in yourself and your business growth.
2. Real, lasting impact comes from mastering your craft and prioritizing authenticity over trends.
3. Discipline, resilience, and the ability to pivot are non-negotiable for overcoming setbacks and building your own brand.
Notable Quotes
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“Money is all about decision making. Where do you put it at the end of your workweek?”
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“If you fail, you fail forward. The trick is staying in the game after the worst setbacks.”
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“Personal responsibility is your air mask—you have to put yours on first before helping others.”
Connect with Dawn Maloney:
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