Emal said the first thing to do is put your news letter on swapstack. If you have people reading your emal, probably work at companies. Let them know that you're taking on advertisers. And then also keep an eye on your competitors or news letters in your space. For those who haven't had a sponsor run before, just kind of go out there cold? You don't need some kind of social proof.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.
We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:
- how important is is a media deck, really?
- how should you package your ad sales?
- what results should you be reporting to sponsors, and how?
- how did Katy approach ad sales for The Hustle?
... and much, much more.
You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter