Reevaluating Metrics and Success in Complex Scenarios

If you're someone who puts ideas out into the world, how do you manage the fact that you change your mind over time? What if someone comes across an article or podcast you no longer agree with and takes the wrong idea from it?

Should you maintain a living knowledge base or leave a trail of past articles like breadcrumbs in the forest?

Does the burden of assessing information fall on the author or the reader?

And what if the problem is that your material references someone who now you realise is not great?

We think through all this and come to a tentative conclusion, for the moment at least.

Linky goodness:

• Annotated reading of A/B tests are not for settling your disagreements (podcast)
• Demolish your Creative Block with Graham Linehan and the Power of the SFD (article)
• Innovation Tactics (Tom's card deck)
• When your hero is a monster (YouTube video)

Gaiman's Law:

“Remember: when people tell you something's wrong or doesn't work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.” – Neil Gaiman

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