You know, wealth is what we want. It's not money. And oftentimes we confuse the two things. In the book, i call this kind of your single greatest desire. That becomes kind of a herminutic or a way to interpret or make decisions about the things that you buy in need. Like, is it helping me get wealthier in the deep sense of the word, or is it just spending money? Is it contributing to my real wealth?"

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