‘Don’t Worry Darling’ and How Controversy Impacts the Box Office
The Town with Matthew Belloni
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Awareness for a Movie Hasn't Risen in the Past Seven Days, Right?
Prior to when the whole olivia wild shilabuff controversy emerged, where she was quoted as saying that he was fired from the movie, and he countered by saying, no, i quit. We had awareness at about 16 or 17 % over the course of about 14 days. After that, awareness for the film double, which is unusual. I mean, it's, i can't really think of another example of a movie that kind of self imploded in that way, from a p r standpoint.
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