How to Pitch to a CMO

The first and only CNN.com podcast is back with a new guest, John Defterios. He's spent 20 or so years client side but in the last four years has worked for an agency effectively. In six months between leaving there and then starting he got inundated with calls from agencies asking him to do training on how to pitch to CMOs. "I think I sometimes think that creative agencies don't realize that the thing they do, although expensive high profile, is actually still a minority of their customers' jobs"