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Novo Nordisk's Success and Stagnant Stock
This chapter discusses Novo Nordisk's performance in 2015, where they achieved record revenues of $16 billion. However, despite this success, their stock remains stagnant. The chapter also touches on the insulin pricing scandal in the US, where insulin prices were rising and causing public outcry. This, along with the underperformance of a drug called sex-senda, led to a CEO change in 2016 and a significant drop in the company's stock.