How to Grow a Product Backlog

First step is to gather as many ideas as possible. Then do a brain dump of all the ideas that you have based on data analytics, based on usor testing, based on user intelligence and just based on your gostil for example. We've actually developed a tool called the rose tool, where people can drop ideas whenever they want into that tool. And one thing that's really interesting is we found that most of the best ideas that heve worked or the most created ones, don't happen during the working hours.

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