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EP 44: India's Micro-Fulfillment and Ecommerce with Harsh Vaidya of WareIQ

The New Warehouse Podcast

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Is There a Unique Opportunity in the Indian Market?

iq is targeting small to medium size e-commerce brands in india who don't have access to that distribution network of their own. They are largely operating from a single node which is their home office or or the goodest ship directly from a manufacturer or supplier location in a drop shipping model. iq gives them access to  a network of fulfillment centers which ensures that most of their orders fall under zone a or zone b at lower rates as compared to national shipping. The second opportunity is for the large retail chains who already have built a very large uh store network over a period of years and before setting up their own their houses they want to ensure that they are maxing out their

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