ET Startup School cover image

How do I prioritize spending?

ET Startup School

CHAPTER

How to Spot an Opportunity Even in a Crisis

Varun Agrawal: I think tracking that underlying assumption, right? Another positive assumption for us was a lot more people were coming online. But all advertisers had got conservative, which means that CPMs were at their ever lowest. And offline retailers were open. That was a great opportunity to go to the retailer because he was looking for brands who can partner with them and sort of give them some money to make. So I think just by being cognizant of what's happening around you and looking at how underlying assumptions are changing, things just work now. You can actually spot an opportunity even in a crisis.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner