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How do I prioritize spending?

ET Startup School

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How to Spot an Opportunity Even in a Crisis

Varun Agrawal: I think tracking that underlying assumption, right? Another positive assumption for us was a lot more people were coming online. But all advertisers had got conservative, which means that CPMs were at their ever lowest. And offline retailers were open. That was a great opportunity to go to the retailer because he was looking for brands who can partner with them and sort of give them some money to make. So I think just by being cognizant of what's happening around you and looking at how underlying assumptions are changing, things just work now. You can actually spot an opportunity even in a crisis.

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