Why 'Know Your Audience' Is Sales' First Rule

Guy Zerega led sales and marketing at Stack Overflow, where he once hired me.
Now he leads sales at Cyborg - they offer end-to-end encrypted inference data.
This is a 101 on what matters in sales; especially to developers.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:

    • Guy's Linkedin
   • Guy's new startup, Cyborg