Paul has managed to play the market against itself and make himself more relevant through the sale of vinyl. One CD equals about, I think it's about 100 or 1000 downloads. The sale of one vinyl record counts as like 10 CDs in terms of charts. So what McCartney does is he releases the same album, most notably with McCartney three 14 times. There will be 14 different colored variations of the same album,. some with a kabona song on it or something. And that boosts him up the charts massively.