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Tony Fadell: The Gospel According to the Creater of iPod, iPhone, and Nest

Guy Kawasaki's Remarkable People

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Are You a Mission Driven Asshole to Succeed?

I wouldn't trade it for a world. It was the best of times and the worst of times, but man, did I learn a lot when I went to go do my own company like Nest. So have you come to the conclusion that it's necessary to be an asshole to succeed? Yes. Because if you don't, people don't know if you want to work to a certain world class quality level,. You need to set the tone at the top of how things are going. Success only happens when you have that kind of motivation and that kind of attention to detail.

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