How to really understand your audience - Yusuf Chuku, NBCUniversal
Uncensored CMO
00:00
The Importance of Culture in Branding
Why are there so many English people in planning in the States? It's like I didn't know it was a cliche till I arrived and everyone went oh god another Brit planner. Like planning was invented in London. The culture is so important. Let's come back to something a minute actually and how you understand audiences and what brands can learn from audiences. But but but complete the story for melike two Englishmen sat here in in NBC here it was quite entertaining.
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