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The Top of the Funnel
The top of the funnel is that stage where you're not actively thinking about this. But if I look at my persona, I can go through and say what kind of stuff might that person be interested in on a day by day basis. Now, if you look at a lot of the stuff that we've got on the target into the resources section, it's tried to appeal to that side of things. It stuck in remembered four things Exactly My age. That's a challenge. Right. So they're the same thing. Other people may argue that the C thing do get here, the funnel and the race model are basically the same things. They just they just align in that way.