3min chapter

Social Media Marketing Podcast cover image

Community-Based Marketing: The Future of Business

Social Media Marketing Podcast

CHAPTER

Social Media, Content and an Audience and Community

Sally Kohn: In the early days of social media, community was so important. She says it became less fun and corporate; automated algorithms replaced people. But now she says there's a shift back to what is really important in today's digital world. Kohn: The next stepreally is content and an audience. And if you go away, will the show go away? Will the audience go away?

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