Is This Really a Proof of Concept?

There's a company in London that is taking, well, basically has put containers around the city. So when you finish chewing your gum, rather than leaving on the floor, you can put it into one of these receptacles and they will collect it,. The raw material itself has value as basically a rubbery, durable, and colorable product. A rigid panel material, perhaps used as a countertop, 100% from fish scales.