Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Costco's Value Engine
This chapter explores Costco's innovative pricing and marketing strategies, emphasizing the use of loss leaders to enhance perceived value and foster customer loyalty. It also delves into consumer psychology, detailing how unique offerings and store experiences can influence spending habits and engagement.
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