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Sarah Norman (Tiktok Sales & Data Leader)

Marketing News Canada

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TikTok Creators - What Advice Would You Give to Brands?

For big legacy brands think you know brands that you and your mom have used the really big sort of conglomerate makeup brands L'Oreal etc. I would tell them to work with creators people who are on the platform and do not work for the company. You can post ads that are clear that they're paid, but those people just know how to do it.

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