New Books in Anthropology cover image

Claudio E. Benzecry, "The Perfect Fit: Creative Work in the Global Shoe Industry" (U Chicago Press, 2022)

New Books in Anthropology

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Designers Are Looking at the Past and the Future

A lot of the things that is more like the collective game of, you know, thinking constantly what's cool and what is it. That's why a lot of the designer designing teams in the US are in New York or in LA,. Even if the companies are headquarters in Minnesota, Seattle, and the teams are on the coast. But one thing is quite clear about creativity, I think you probably will be for in the book, something like, it's never about a scarcity, right, it's always about management to access, right?

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