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The Innovation Stack: How Square Co-Founder Jim McKelvey Thinks About Disruption

Up Next In Commerce

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The Problem With the Ad Model

The price of an article varies based on how good the article is. We can figure that out for you based on your usage without having to ask you because we see you read it, we say how long you spend on it. And then at the end, we show you what you've paid for stuff. Some person who creates a great piece of content will earn more money than somebody who creates an equally long piece of content that's not as good. The idea is that if you have millions of users, there will be a market for this.

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