Episode 016 - OOUXing Healthcare with Imogen Levy
The Object-Oriented UX Podcast
How to Design a Content System for Your Hospital Website
From a hospital perspective, we need to know what's going on right from an initial kind of trigger moment. We don't need to compete at the hospital level with stuff that's going on nationally. And there's no point in doing that because from an SEO search perspective, we're never going to beat them in rankings anyway. So we should be better at referring where appropriate and syndicating where appropriate but then focusing on what is our unique position in this patient pathway.
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