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S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"
That's What I Call Marketing
The Importance of Customer Service in Fast Food
KFC is introducing a vegan product. The marketing team around make, make it fair and everybody evolved had to fight for years to get the restaurants to accept the idea because they think about the restaurants would say I come back to the back. This actually doesn't cannibalize. In fact, it adds to our, so all the issues that top management didn't did see us problems,. They solve them. But most importantly, they have proven that this is actually driving the business forward. So they've shown is also a company need. And then when you think about those things, the circles, the customer need and the company need, but you know, you overlap them. Every market needs to
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