Demystifying the Carbon Markets Episode 10 | Susannah Pierce, President & Country Chair Shell Canada
SmarterMarkets™
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How Do You Approach the Credibility Challenge?
Shell has developed, or we use, the net carbon footprint metric and methodology to assess our carbon intensity of our fuels. For me, it is about the relationship with stakeholders. It's founded on trust and an understanding that we will be right up front with how we're doing in relation oer time.
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