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Part One: How Cigarettes Invented Everything

Behind the Bastards

CHAPTER

The Fucking Trailblazer

By 1904, cigarettes had finally cracked 5% of the American market for tobacco products. That seems small, but that means it's more than doubled in a couple of years. Duke saw them as the smart product to push, but he'd spent several years cornering the markets on plug and pipe tobacco too. So they're selling everything. He does not understand why people like cigarettes. He just is betting that they're going to be a big deal, right? Perfect. Now it took the governmental while to actually get to American tobacco. And by the time it starts looking into things, American tobacco controls, not just 90% of the cigarette trade, but 75 to 85% of all tobacco

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