What's the Most Popular Social Media in China?

When the tennis star Peng Shuai had a row with her former lover, the retired Party cadre Zhang Gaoli, she took to Weibo, the Chinese social media platform, where she had half a million followers. It was in that statement that she accused Zhang of starting their affair with sexual assault.

The statement was taken down within minutes, demonstrating the power, speed – and, arguably, the manual nature – of China’s online censors. On this podcast, we’ve previously talked about the nature of journalism in China – but what about social media, that inherently decentralised medium? What role does the digital space play in Chinese lives, how reliable is it as a source of Chinese public opinion, and how do people feel about being monitored and, potentially, censored?

On the podcast, I speak to Manya Koetse, the founder of whatsonweibo.com, which collates and translates the latest trends and topics from the platform into English; as well as Shen Lu, a reporter for Protocol who covers China and tech.

With Manya, we muse about what censorship does to a nation's online discussion: the focus turns to policy issues like health and safety standards, or more superficial discussions like pets and travel. Yet during the early days of the pandemic last year, we both witnessed an incredible night where, on Weibo, WeChat, and other platforms, Dr Li Wenliang's death prompted a universal outpouring of grief. Manya tells me that:  ‘Dr Li was a story that was too big to censor... censoring all of those discussions would have actually caused more unrest’.

Since the pandemic, the digital sphere has also become more nationalistic: 

I also speak to Shen Lu, who tells me about her experience being censored on Weibo when reporting on China's MeToo movement. Censorship has only become worse in recent years – she tells me: ' I can no longer tell which friend is which, because we started to self-censor'. More optimistically though, Lu tells me that all the same political conversations among liberal minded young Chinese are still happening – simply offline, these days.