#86 - Why Every Business Should Have an Enemy
My First Million
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The Strategic Enemy in Business
This chapter examines the strategic use of rivals in business branding and marketing, drawing on examples like the New York Times and email services. The speakers discuss the effects of confronting established entities and how choosing the right 'enemy' can create a compelling narrative. Additionally, they brainstorm ways to adopt a more confrontational stance to enhance visibility and engagement within the business community.
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