1min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 09 - The Truth About MER (Is It Useful?)

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

The Financial Model Makes Sense

We weren't acquiring enough customers to make up, you know, revenue for that lifetime value. So when we kind of changed up the strategy and we weren't really looking at m r, but moreso on a n c p base, the financial model sar work out in our favor as we spent more. And we were may not. But the financial model makes sense. Were a positive casual cycle or moving inventory,. Then you start to see these other things pick up, like vadamin, shop riday, and all these other external factors that you don't want to see day to day start to pick up more outside of just on line. D see. I feel ci jumping

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