The Foundr Podcast with Nathan Chan cover image

589 : The Mad Scientist Behind One of America’s Fastest Growing Supplement Brands | Brian Littlefield (Best of Foundr)

The Foundr Podcast with Nathan Chan

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Partnering with Jocko: Values, Trust, and the Name

The story of how Jocko Willink connected with Brian and Pete, the jiu-jitsu-derived trust and black-belt filter, and why they chose to brand the company around Jocko's reputation.

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