In this episode, Peter and Keith discuss the significance of writing a book as a means to establish one's brand and positioning in the world. They share about the intricacies of writing, publishing, and promoting a book, highlighting the importance of authenticity and genuine intent over mere commercial success.

• 24:50 | Chat GPT Writing - Pros & Cons

• 54:28 | Defining Your Brand With Books

• 1:17:15 | Book Writing in 20 Years

Keith Ferrazzi is an American author, entrepreneur, and recognized global thought leader in the relational and collaborative sciences. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He has written several New York Times bestselling books, including “Never Eat Alone” and “Who’s Got Your Back?”. Ferrazzi has introduced a new transformational operating system he calls co-elevation that leads to exponential change and value

Check out Keith’s latest book, Competing in the New World of Work

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