How to Think Through Content Marketing Processes

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E, thank you so much for having me. I learnt a lot about ty co paralleled content marketing and marketing. A request is not an immediate yes. It does not mean something is going to get produced. When i was at big commerce, i ended up as like, the marketing team's project manager. And ultimately that somehow led to e managing 50 people in gera,. which was not fun. But i know how to do it. So taking on bigger projects as how youyou usually grown works. Felicita will be back with more great insights next week.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

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