Navigating Product Strategy: Lessons from Industry Failures and Successes

#23: For over two decades Itamar Gilad held senior product management and engineering roles at Google, Microsoft and a number of startups. At Google, Itamar led parts of Gmail and was the head of Gmail’s growth team.

Axel sits down with Itamar to discuss some of the frameworks he's been crafting through his journey and how they can help fellow Product Managers improve their practice.

We specifically dive into how frameworks can help PMs boost their confidence based on evidence and clear communication.

Where to find Itamar

• LinkedIn: https://www.linkedin.com/in/itamargilad/
• Website: https://itamargilad.com/

Where to find Axel

• LinkedIn: https://www.linkedin.com/in/axelsooriah/

About Panash

We provide training and coaching programs to help product professionals unlock their true potential and become high performers.

You can learn more about our programs here: https://www.panash.io/

Our blog contains articles and free resources on key topics for product managers and leaders.

Check it out here: https://collection.panash.io/

Referenced in this episode:

• The Lean Startup by Eric Ries
• Inspired by Marty Cagan
• Empowered by Marty Cagan with Chris Jones
• Lean Enterprise by Jez Humble et al.
• Lean Analytics by Alistair Croll
• Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya
• Value proposition canvas by Strategyzer
• Assumption Mapping by David J. Bland
• Itamar's resources

Show notes and highlights

(01:35) Itamar's background

(03:32) How does the MUST Framework help

(12:42) Biggest traps people fall into when crafting strategy

(18:04) Deferring the point of commitment

(22:52) GIST: a framework to bridge strategy and execution

(35:23) Using frameworks to boost confidence

(44:26) Itamar's Treasure Chest

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Mentioned in this episode:

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