Introduction

Subscription league is the podcast by Purchasing. Listen to what's working in subscription apps. In each episode, we invite leaders of the app industry who are mastering the subscription model for mobile apps. To learn more about subscriptions, head to SubscriptionLeague.com.

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Episode notes

In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subscription apps.

Join us as Vahe highlights the importance of considering all aspects of monetization and emphasizes the significance of paywall optimization as just one piece of the puzzle.

You'll learn about:

1)the most commonly used pricing strategy

2)valuing features using Max-Diff Analysis

3)how to understand the willingness to pay using the drop principle

4)what to test when experimenting with pricing (subscription length, location, price)

Tune in for valuable tips and expert advice on optimizing your subscription app's monetization strategy.

Episode Topics at a Glance

CoinStats’ approach to monetization
Why understanding customers is important
What is a banded model in subscription pricing
How to value subscription features,
How to measure the willingness to pay
The drop principle - a commonly used product pricing strategies
Price Experimentation - Big Testing for Big Results
The impact of subscription length
Location-based pricing

More about Vahe

Vahe is a highly accomplished growth product and marketing professional with a wealth of experience in consumer startups across various industries, including education and fintech. He currently holds the position of Senior Growth Marketing Manager at CoinStats, where he is responsible for driving subscription optimization, user retention, and activation and leads the lifecycle marketing team. He has spoken internationally on engagement strategies, user activation, and onboarding optimization strategies. He’s also a 5-star rating mentor on GrowthMentor. Vahe has recently released his on-demand courses on subscription optimization & pricing strategy. More information can be found here.

Vahe’s Links