The Importance of Connecting Goal Setting to the Greater Purpose

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A Dutch telecom company that had set this new high level goal for its organization and for all the employees, which was sustainability. Simply stating that high level goal did not reduce the number of things showing up in the trash that should have been recycled. "I just am not going through the motions as much at that point, because I've got, I've got a reason that it matters to me in that moment," she says.

Emily Balcetis is an Associate Professor of Psychology at New York University. She is the author of more than 70 scientific publications and her work has been covered in Forbes, Newsweek, Time, National Public Radio, Cosmopolitan, GQ, and many others. She has also received numerous awards for her work.

Eric and Emily discuss her book, Clearer, Closer, Better: How Successful People See the World

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Emily Balcetis and I Discuss How to Focus and Accomplish Goals and…

Her book, Clearer, Closer, Better: How Successful People See the World
Her decision to tackle learning to play drums
The four tools of accomplishing a goal
What it means to materialize a goal
How our brains can’t be trusted to accurately assess our progress toward our goal
The importance of writing down and tracking progress
Figuring out what we want to accomplish AND creating a plan of action
Foreshadowing obstacles that might get in our way and how you’ll deal with them increases your chances of success
The value of narrowing your focus of attention
How time is a big determinant of what goals we set and whether we reach those goals
Finding ways to connect your current self with your future self can make it easier to make tougher choices that lead to better outcomes later
How it sometimes makes sense to have a “wide bracket” or broader perspective
The power of framing and how what we see predicts what we do

Emily Balcetis Links:

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How to Change with Katy Milkman

Behavior Change with John Norcross

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