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Spi
It was both like quantitative and qualitative. There was a quantification to where the SPI business with that, its revenue streams,. Its historicals T12 is pretty common to look at. Certainly you look at even in terms of earnings, you know, bottom line. And then like the SPI business, like fundamentally a different business than an agency. It's selling media based products that are some degree, infinitely scalable. An agency is not by itself, incidentally scalable.