Zocdoc on the evolution of patient acquisition
The Gist Healthcare Podcast
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What Should You Spend to Acquire a New Patient?
ZOCDoc recently published a white paper titled, What Should You Spend to Acquire a New Patient? And in that paper, there's a focus on the first year value of a new patient. So can you talk about what you measured and what you learned from this data? Yeah, it's fascinating. I think there's a lot of value in this benchmarking so that providers of different stripes can understand where they are relative to their peers.
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