2min chapter

Marketing Against The Grain cover image

The 7 “First Principles” Of Marketing

Marketing Against The Grain

CHAPTER

What's Your Indenturpation?

If you do the things that customers want, you likely are doing all of the same things as your competitors. You have to find out of the things that you can surprise and delight them. Be a leader in your category, be a leader amongst your peers. And how you do that is really with giving customers the unexpected.

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