How to Balance Your Business Model to Make Your Product Last Longer

The company's core mission to make a product last longer makes sense for the environment. It was pretty cool to see the crowds reaction to that in front of the live audience at CES. That was the moment when I knew, oh yeah, this is a crowd of engineers and products. Yeah, they know you're talking about. But again, it works for us. Our business model is explicitly that we'm going to capture that market share and we're going to treat it differently.