How to Measure the Impact of a Product Development Idea

Once you've got your ideas, you then want to convert these into hypotheses. And as thi say, this is the way that we generate hypotheses at booking dot com. So evidence, which we should have, because we've looked into our customer problems and documented them. We will know that this is true when we see a certain impact on a certain metric. This kind of product thinking still works. You might not spend as much time in em step one in terms of defining you vision and where you tri to go,. But those steps might be quite quick. If you kin on more conversion optimization....