The Disconnect Between Quality and Quantity in Marketing

In a world that measures, like we're able to measure virtually everything in marketing and business, does one exist? Can you do both? I think the implied question here is this like weird debate we have sometimes in marketing, which is quality versus quantity. But if you look at why we're doing content marketing in the first place, let's start there. If Grantland were going out of business or being, you know, sunset by ESPN again today and it cost $10. They were selling it for $10. You bet your ass that everybody, every brand that could possibly remotely align with that asset would be beating down ESPN's door to try to buy it or should.