The Importance of Subscription Growth for Netflix

We were all over the place in terms of marketing programs versus marketing platforms. We have to get more selective about what markets we invest in. Some markets just are not going to deliver the value that we expected they would. Then I mentioned technology where our technology was strong enough to provide high quality video at scale. In the earliest days you got a great picture and a great experience. But there was no recommendation engine. There were no algorithms. Netflix has already proven is part of their value equation, their value proposition.