Behind the Curtain of a Brand Refresh
Revenue Makers
00:00
Navigating Brand Refresh Challenges
This chapter delves into the complexities of refreshing a brand in a marketer-focused marketplace, emphasizing the need to balance innovation with maintaining brand identity. It discusses careful communication strategies to mitigate fears around terms like 'rebrand' and the significance of internal alignment for a successful transformation. The speakers also highlight the importance of genuine advancements in products and marketing to foster customer loyalty and trust during the refresh process.
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