Curious Business: Insights for B2B Growth cover image

Consumer Insights: What Data Doesn't Reveal with Tessa Stuart, The Shopper Stalker

Curious Business: Insights for B2B Growth

00:00

Surprising Insights into Shopper Behavior and Marketing Strategies

This chapter explores unexpected findings about consumer habits, focusing on their lack of attention to ingredient lists, with some exceptions like Waitrose. It also highlights misconceptions about ingredient healthfulness and reveals how unique packaging designs for bread can enhance emotional engagement and visibility in stores.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app